About Us

"Redefining PHAT "

A cheeky derivation from the word PHAT, which typically means ‘Pretty, hot and tempting’ in most hip-hop terms and popular culture, our version means: Pretty, Hot and Trendy. Which pretty much sums up what we're all about – bringing you the prettiest, trendiest fashion finds in town!

It is where a love for fashion and convenience meet; where all are welcome and our inner princesses/rockstars/fashionistas/rebels come out to play. We believe fashion has many faces and facets. We believe every girl deserves to feel pretty. We believe in confidence. PhatCulture.com seeks to be more than just an online fashion store – we seek to create a culture.

Formed in 2008 by Eliza and May, two restless college mates with the same keen interest in the local fashion scene, along with the same thirst for risk-taking, PhatCulture.com was nurtured into existence with tons of frantic late nights and a closetful of enthusiasm!